Toledo Lucas County Homelessness Board Brand Guide

Toledo Lucas County Homelessness Board

This style guide is designed to be a tool – a set of standards for creating and maintaining consistency across all facets of the Toledo Lucas County Homelessness Board materials. It provides a foundation and specifications for logos, color palette, typography and applications to maintain the integrity of all communications.



Primary Color

The primary colors for Toledo Lucas County Homelessness Board are green and dark teal. These should always be the most prominent colors in any brand application, with the neutral colors serving as support. Always use the values outlined below for when reproducing the color. 

Green

HEX: #809E3D

RGB: 128, 158, 61

CMYK: 48, 17, 90, 1

PMS: 2301 U

Dark Teal

HEX: #1D5253

RGB: 29, 82, 83

CMYK: 80, 41, 51, 16

PMS: 323 U

Color Palette

The Toledo Lucas County Homelessness Board brand has two neutral supporting colors: tan and parchment. These colors should never overpower the primary green and teal but can be used in a secondary way. Use the values below, as necessary when creating materials.

Tan

HEX: #CDB17C

RGB: 205, 177, 124

CMYK: 16, 22, 47, 0

PMS: -

Parchment

HEX: #EBE1CA

RGB: 235, 225, 202

CMYK: 4, 6, 16, 0

PMS: -


Primary Font

The Toledo Lucas County Homelessness Board brand uses the fonts BenchNine and Open Sans. You can download both for free using Google Fonts.

Headlines

Download BenchNine

Housing First typography benchnine

Body Copy

Download Open Sans

Housing First typography alt 06 05

PowerPoint Presentation

Download the branded PowerPoint template below to use in Toledo Lucas County Homelessness Board presentations. The template includes designed master slides with various formatting options. In order to view the fonts properly, please download and install the free brand typefaces in the Typography section above.

Tips for installing Google Fonts

Sample Slides

Screen Shot 2019 09 27 at 1 56 11 PM
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Tri-fold Brochure

This brochure serves as a leave-behind for general Toledo Lucas County Homelessness Board awareness. It’s available for download as a print-ready PDF with crop marks and bleeds using the link below.

Brochure front for website
Brochure inside for website


Messaging Ethos

The following document serves as a reference for developing a consistent ethos in all Toledo Lucas County Homelessness Board materials. This document outlines the value proposition for the organization, showing the what, how, and why of Toledo Lucas County Homelessness Board.



The below images show examples of how the Toledo Lucas County Homelessness Board brand can be applied.

Bag 13
Shirt 14
Emily Roof Presentation Logo Soup 16
Emily Roof Presentation 03 12
Emily Roof Polo 17